We reviewed the example of the Latest Mailing Database automotive manufacturer, Nissan, when they decided to outsource their entire Information Technology department to IBM in late 1999, to answer our question. Nissan - A brief history and Latest Mailing Database the events leading up to the BPO decision I. The Boom years Nissan was established in Japan in 1933 as a heavy industry Latest Mailing Database manufacturer. After the Second World War they turned their attention to automotive vehicles. In the 1950's, they finally had an impact on the global market with the introduction of the Datsun Latest Mailing Database branded sedans and small pickup trucks. The company eventually opened full-time operations in the USA in September 1960 .
The company experienced Latest Mailing Database dramatic growth with the introduction of the 'Z' series sports sedans in the early 1970's, with the 240Z Latest Mailing Database becoming the fastest selling sports car of all time. This success led Nissan to the top of Latest Mailing Database the U.S. vehicle importers market by 1975. Vehicle sales in the USA topped over 250,000 units per annum by 1970 . The company was young, its leaders dynamic and the future looked very bright. They were competing for the Latest Mailing Database U.S. market with the likes of Ford, Chrysler, and General Motors, showing improved quality and production efficiencies over their competitors.
The company was growing at a phenomenal rate, opening new manufacturing plants around the world on a regular basis such as Australia Latest Mailing Database (1976), Spain (1980) and the United Kingdom (1984) . There was no respite to the pace of growth and new business generation coming from the company. In 1983, the company began the worldwide marketing of vehicles under the Nissan name which was felt to have a stronger quality image and started the six Latest Mailing Database year transition from Datsun to Nissan on vehicles, dealerships, facilities and marketing materials. Sales continued to grow, eventually reaching 830,767 in 1985 .