Editor's introduction: This is the best of times and the worst of times. People's demand for entertainment and social networking is increasing, but in the new market environment where crisis and opportunity coexist, it is not easy for entertainment and social products to achieve a breakthrough. This is the best of times and the worst of times for the entertainment and social industry. On the one hand, the development of instant messaging, audio and video, AI and other technologies has boosted the continuous expansion of entertainment and social scenarios and gameplay, so many sub-tracks have been differentiated, bringing new opportunities.
The increase in people's demand for entertainment and social interaction has provided market support for the development of the industry, attracting many enterprises and capital to enter. The superposition of the two has allowed the development of the industry to enter the fast lane, and many star enterprises have emerged. A few days ago, Soul, a social platform for strangers, submitted an IPO application, and TT Voice, which focuses on game social networking, also reported that it will go public in the United States as soon as the second half of the year. The two have successively run out of the sub-tracks sms marketing service such as stranger social and game social, which is a microcosm of the entertainment social industry in the best era. With the development of 5G, the industry will usher in the next wave of explosions.